ABSTRACT
Background: In today’s era millennials are caught in the trap of social media addiction which has pervasiveeffects. The present study would examine the social media addiction among 105 college students, betweenthe age range of 18 to 30 years. Previous studies have highlighted that psychological attributes like Anxiety,Depression, Shyness, Loneliness, and Boredom are strongly associated with people who use social mediaexcessively.Methodology: For the purpose of data collection, the tools used are: Social Media Addiction Scale,Rosenberg Self-Esteem Scale, Brief Sensation-seeking Scale and Boredom scale. To verify the hypotheses ofthe study statistical analysis used were Descriptive Statistics, Correlation and for further analyses regressionwas carried to see the social media addiction as predictor for the other dependent variables.Results: Results found the significant relationship between social media addiction andn boredom and selfesteem. No significant relationship was found between social media addiction and sensation-seeking.Conclusion: As per the results obtained from the Correlation Hypothesis 1 that is there will be a significantrelationship between Social Media Addiction and Self-esteem and Hypothesis 3 that Social media addictionand Boredom were proved and Hypothesis 2 that is, there will be a significant relationship between SocialMedia Addiction and Sensation Seeking was not proved.